2025 is shaping up to be a year of transformation, where generative AI, cybersecurity, and sustainability take center stage in reshaping how businesses thrive. These aren’t just buzzwords—they drive innovation and competition. Adam Sprague, CEO of BrunNet, shared his insights on the technology trends set to define the year ahead and how organizations can confidently navigate this evolving landscape.
AI is everywhere
“Every conference we attend, AI is the biggest topic,” Sprague explained.
Generative AI, powered by advances in large language models, revolutionizes business engagement and creation. The possibilities seem endless, from chatbots that feel human to copilots summarizing meetings.
Making AI work for small businesses
Yet, Sprague pointed out that not everyone is on the same page. For many small and medium-sized businesses, AI still feels like an enigma. Sprague compares AI processing units to GPUs that transform graphics processing, emphasizing that these technologies enhance productivity more than ever.
Sprague is particularly excited about tools like Copilot, which help businesses streamline workflows and focus on strategic priorities. He also highlights the advancements in machine learning, making predictive analytics and real-time decision-making smarter and faster.
“Machine learning isn’t just about analyzing data anymore. It’s about driving smarter decisions across the board,” he explained.
Cybersecurity risks are here to stay
As the conversation turns to cybersecurity, Sprague highlights that security will remain a key concern for SMBs in 2025. With AI’s rise comes a new wave of threats, from phishing emails that mimic human nuances to deepfakes capable of creating chaos. “Technology can do so much, but it’s the people who remain the first and last line of defence,” he added.
Team awareness is key to security
Sprague believes that education is the most important tool businesses can deploy. Security awareness training isn’t an option anymore—it’s a necessity. “Many hackers are lazy,” Sprague said.
“They’ll go after easy targets, and SMBs often lack the safeguards of larger enterprises.”
Sustainability and technology
On tech and sustainability, Sprague sees the complex balance between progress and environmental responsibility. While cloud computing is often considered a sustainable solution, Sprague highlights its hidden costs, including the energy and water demands of massive data centers. He believes in partnering with vendors who prioritize sustainability and support practices such as recycling old equipment responsibly.
“It’s about making progress while minimizing harm,” he reflected.
Could AR and VR be your next business tools?
Sprague said he is excited about the rapid evolution of hardware like AR and VR glasses, which he believes will soon move beyond novelty to become integral business tools. “These technologies are being used for training, customer engagement, and immersive experiences that were once impossible,” he shared.
The thread through all these insights is clear: technology is reshaping the world relentlessly, and organizations must adapt with curiosity and caution. The key lies in embracing technology and preparing for its implications. “Technology is only as good as how we use it, and the opportunities it creates come with responsibilities we can’t ignore,” concluded Sprague.
For businesses ready to tap into these trends and secure their future, BrunNet is here to help. With advanced AI solutions, cloud innovations, robust cybersecurity strategies, and more, our experts can guide you through the challenges and opportunities ahead.
Contact BrunNet today to prepare your organization for what’s next.